Recraft

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Screenshot of Recraft

About

Recraft is an AI image generation platform built by the London-based startup of the same name, designed for designers and creative teams. Its in-house Recraft V4 model produces both raster images and genuine editable SVG files, with reliable rendering of text and typography. Where most generators deliver rough bitmaps, Recraft is all about control: custom styles, brand palettes, mockups and Figma plugins make it a full-fledged graphic production tool.

Key features

  • Native, editable, production-ready SVG file generation (logos, icons, illustrations)
  • In-house Recraft V4 model with accurate rendering of text and typography inside images
  • Custom styles built from reference images, with no model training required
  • Brand control: enforced color palettes and precise positioning of elements
  • Built-in product mockups, Figma and Framer plugins, and API access for developers

Use cases

Create logos, icons and vector illustrations exportable as SVGRoll out a consistent visual identity across all of a brand's materialsGenerate product mockups, packaging or posters to present a designProduce marketing visuals with legible embedded text, no manual retouching neededIllustrate websites and interfaces directly from Figma or Framer

How to use it

Create a free account at recraft.ai, then open the infinite-canvas editor. Describe your visual in the prompt field, pick a style (illustration, icon, realistic photo, vector) and a format, then run the generation. Refine the result with the editing tools, apply your brand colors and export as PNG, JPG or SVG depending on your plan.

Pricing

Free

  • Around thirty free credits every day
  • Image and vector generation, basic editing
  • Public creations, no commercial license

Basic

  • $10 per month (billed annually)
  • 1,000 monthly credits
  • Commercial rights and private generations

Pro

  • $48 per month (billed annually)
  • 8,400 monthly credits
  • Video generation (Veo, Seedance, etc.) and advanced tools

Prices are indicative and may change — check the official site for up-to-date pricing.

Frequently asked questions

Is Recraft free?

Yes. The free plan gives you around thirty credits per day to try out image and vector generation. In exchange, your creations remain public in the community gallery and are not covered by a commercial license. Paid plans lift these restrictions.

How is it different from Midjourney or DALL-E?

Recraft targets professional design rather than artistic imagery: it generates real editable SVG files, handles text with precision and lets you enforce brand styles and colors. Midjourney and DALL-E, by contrast, only produce bitmap images, with no native vector export or comparable control.

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