Veo 3 is Google DeepMind's video generation model, now available as version 3.1 through the Flow creation tool and the Gemini app. It produces 8-second clips in high definition, with a fine-grained understanding of cinematic styles and camera movements. Its standout strength is native audio generation: dialogue, sound effects and ambient sound are created alongside the visuals and perfectly synchronized, which sets it apart from most video generators.
Go to labs.google/flow and sign in with your Google account; a paid subscription (Google AI Plus, Pro or Ultra) is required to generate videos. Describe your scene in the prompt field, specifying the mood, camera movements and any dialogue you want, then start the generation. You can then extend your shots and assemble them into sequences in the SceneBuilder. Videos can also be generated directly from the Gemini app.
Prices are indicative and may change — check the official site for up-to-date pricing.
Barely: the free version of Gemini offers a handful of one-off trials at best. For any real use, a paid subscription is required: Google AI Plus is the entry-level option with the fast version of the model, AI Pro allows comfortable use within Flow, and AI Ultra unlocks maximum quality with much higher quotas.
Veo 3 stands out for the quality of its native audio, its physical realism and above all Flow, a genuine creation tool for assembling shots into coherent sequences. It integrates with the Google ecosystem (Gemini, AI Studio, API), whereas Sora, whose consumer app shut down in spring 2026, is now only accessible through OpenAI's API.
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