Hoox vs Luma AI: which one to choose in 2026?

Community ratings, features, pricing and free plans: the complete head-to-head between Hoox and Luma AI to find the right tool for your needs.

Screenshot of Hoox
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Hoox

4.5 (51)

Hoox is an AI-powered video creation platform that enables users to transform simple ideas into professional-quality videos in seconds. Designed for social media and marketing, Hoox automates the entire video production process—from scriptwriting to editing—using AI-generated avatars, voiceovers, and dynamic editing tools.

Text to VideoVideo EditorAvatar GeneratorSocial Media AssistantAd GeneratorMarketing Plan Generator
Screenshot of Luma AI
Verified

Luma AI

4.5 (251)

Luma AI is an advanced platform that enables users to create lifelike 3D models and videos using AI technology. By leveraging tools like Dream Machine and Ray2, users can transform text prompts, images, or videos into high-quality 3D content, making it ideal for creators in various industries.

3D Design3D Model GeneratorText to VideoPhoto & Image GeneratorIllustration Generator

Comparison table

CriterionHooxLuma AI
Average rating4.54.5
Number of reviews51251
Free planNoYes
PlansStart - $20/month, Pro - $50/month, Enterprise - $100/month, CustomFree Plan, Lite Plan - $9.99/month, Plus Plan - $29.99/month, Unlimited Plan - $94.99/month
CategoriesText to Video, Video Editor, Avatar Generator, Social Media Assistant, Ad Generator, Marketing Plan Generator3D Design, 3D Model Generator, Text to Video, Photo & Image Generator, Illustration Generator
Last updatedApril 18, 2025April 30, 2025

See all tools in these categories: Text to Video

Our verdict

Hoox or Luma AI?

Hoox (4.5/5) and Luma AI (4.5/5) earn very similar ratings from our community: the choice mostly comes down to your use case.

Budget-wise, Luma AI offers a free plan to get started, while Hoox does not appear to offer one.

Positioning-wise, Hoox stands out in Video Editor, Avatar Generator, Social Media Assistant, Ad Generator and Marketing Plan Generator, while Luma AI focuses on 3D Design, 3D Model Generator, Photo & Image Generator and Illustration Generator.

Features head to head

Hoox

  • AI-generated scripts based on user input
  • Multilingual voice and avatar library
  • Automatic footage selection from stock or user-uploaded media
  • Dynamic editing with real-time adjustments
  • Adaptive AI that learns user style preferences
  • Integration of user-provided content
  • Optimized for social media engagement

Luma AI

  • Text-to-3D model generation
  • Video-to-3D model conversion
  • Dream Machine for animating 3D models
  • High-quality rendering with Ray2
  • Export options for various formats

Pricing compared

Hoox

Start - $20/month

  • 150 credits (15 minutes of video)
  • 1 user
  • Maximum video duration of 1 minute
  • Watermark removal
  • Full access to music library
  • 20 voices
  • 88 avatars

Pro - $50/month

  • 400 credits (40 minutes of video)
  • 2 users
  • Maximum video duration of 3 minutes
  • Access to 100+ additional voices
  • Access to 150+ additional avatars
  • Save templates
  • Upcoming features: Smart Media Auto Placement, AI Video B-Rolls, Brand Kit, Limited Brand Space, Social Media Strategist Agent, 1 Video Content Producer Agent per day

Enterprise - $100/month

  • 800 credits (1 hour and 20 minutes of video)
  • 5 users
  • Maximum video duration of 5 minutes
  • Access to 120+ additional voices
  • Voice Cloning (on demand)
  • Digital Clone (on demand)
  • Full access to Brand Space (upcoming)
  • 3 Video Content Producer Agents per day (upcoming)
  • Community Manager Agent (upcoming)

Custom

  • Tailored solutions for specific needs
  • Contact Hoox for personalized plans and pricing

Luma AI

Free Plan

  • Limited to image generation
  • 720p output quality
  • Lower priority processing
  • Non-commercial use
  • Watermarked outputs

Lite Plan - $9.99/month

  • 3200 monthly credits
  • 1080p images, 720p & 1080p videos
  • High priority processing
  • Non-commercial use
  • Watermarked outputs

Plus Plan - $29.99/month

  • 10,000 monthly credits
  • 1080p images, 720p & 1080p videos
  • High priority processing
  • Commercial use allowed
  • No watermarks

Unlimited Plan - $94.99/month

  • Unlimited credits in Relaxed Mode
  • 10,000 monthly credits for Fast Mode
  • 1080p images, 720p & 1080p videos
  • High priority processing
  • Commercial use allowed
  • No watermarks

Prices are indicative and may change — check the official sites for up-to-date pricing.

Frequently asked questions

What is the difference between Hoox and Luma AI?

Both tools share the Text to Video space, but Hoox also covers Video Editor, Avatar Generator, Social Media Assistant, Ad Generator and Marketing Plan Generator, while Luma AI adds 3D Design, 3D Model Generator, Photo & Image Generator and Illustration Generator.

Hoox or Luma AI: which one is rated higher?

The two tools are neck and neck: Hoox shows 4.5/5 (51 reviews) and Luma AI 4.5/5 (251 reviews).

Can you use Hoox or Luma AI for free?

Hoox does not offer a free plan as far as we know, and Luma AI offers a free plan.

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